I've always disliked wrapping gifts and writing cards. Which seems kind of strange for a graphic designer. I think part of it is that I find it hard to get the damned paper wrapped neatly around the gift (square edges, neat creases etc). But it recently dawned on me that when I make the wrapping/card myself I really enjoy it. So maybe it's just that the store bought stuff feels mass produced and impersonal (which it is, as it has to be, of course) and just well, not me.
So next time I have a gift to give I'm going to try to remember to design the presentation myself. I'm sure it shows when you enjoy what you've done, don't you?
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